Monday, September 19, 2016

Are you making best use of your 24 hours in a day?



Are you happy with your day’s productivity?

Or you happen to work too many hours and  have no time for YOU, family, friends etc?

What if you can make better use of your 24hrs?

Well, join us as we  explore the five key strategies that will get you achieving much  more with your day, week, month, year etc. 

These strategies will be delivered to you via an e-course “Making the Best and Highest Use of my time” which will be conducted via email from 26th   to 30th September, 2016. For each of the five days, a lesson will be sent to you and you can also request for clarifications via info@biasharacoach.com.

Your investment ....
How much more money would you make if you optimized your time usage? What else would you do with that time you have saved? Who else would benefit from that ‘recouped time’?

 Okay...Your investment is 1000.00 via Mpesa 0708918277 and you can make Kshs.......... moreeeeee  and  recoup.... hours which would allow you to do........ (fill in the gap as you sure do know how you are currently using your time) .  Is the value more than the investment?.....

Then send that mpesa transaction number, your preferred email address and course name  “Making the Best and Highest Use of my time” to info@biasharacoach.com.

First lesson Monday 26th September, 2016.....See you there...  PS....  And please share this opportunity with another Passionate Entrepreneur...... tag  them below

Virginia Mburu...The Work Less, Make More money Passionate Entrepreneurs Coach

Are your current customers’ giving you as much money as you would want?



Are your current customers’ giving you as much money as you would want?

Do you know who they are, really?

What if they could actually buy more?

And you the one leaving the money on the counter........

Join us as we explore the five key strategies that will assist you make more money from your current customers....These strategies will be delivered to you via an e-course “Fishing in your customer’s list” which will be conducted via email from 26th   to 30th September, 2016. 

For each of the five days, a lesson will be sent to you and you can also request for clarifications via info@biasharacoach.com.

Your investment.... How much do you make from each customer? What would it mean if you can make 10, 20, 30, 40, 50% more etc. form each customer? How much would this translate to in a month?   By the way.....What would you do with the extra money? 

 Okay...Your investment is 1000.00 via Mpesa 0708918277 and you can make Kshs.......... moreeeeee ..... (fill in the gap as you sure do know your customer’s potential) .  Is the value more than the investment?.....Then send that mpesa transaction number , your preferred email address and course name  “Fishing in my Customers’ List” and your preferred email address to info@biasharacoach.com.

Remember ----First lesson  that will get you making the best and highest use of your time will be mailed to you Monday, 26th September, 2016.....See you there... 

But should you want to start immediately, just shout... After all, there is an African proverb that can be translated as ... “Feeding earlier is not greed”.....

 And please share this opportunity with another Passionate Entrepreneur......

Virginia Mburu...The Work Less, Make More money Passionate Entrepreneurs Coach

Thursday, August 11, 2016

Customer Satisfaction: 9 "CLVOs" to get customers booking your offer in advance


By Virginia Mburu
Photo courtesy Brian Cliff Daily Nation August 20, 2015

Imagine this scenario  as narrated by BRIAN CLIFF in the Daily nation August 20, 2015
“ A commotion, which at first, sounded like a rush to witness the stoning of an unlucky pick-pocket turns out to be a scramble to board a matatu that had just arrived.  
“Is that the Blackberry,” I ask a casually-dressed young man who seems elated at the arrival of the minibus.   He gives me a barely coherent answer as he dashes to board it. And within just six minutes of the matatu’s arrival, all the seats are occupied and the minus bus leaves for Nairobi on its first trip of the evening shift. I’m lucky to have found a seat as they are often booked.”
According to the  proud  Blackberry driver, “Many of our clients call me or my conductor to book seats even before the bus arrives at the stage.”
Now, Passionate entrepreneur, would you not wish this was your matatu?
 What about turning your business into  “The Blackberry, the best matatu on the Ongata Rongai route”.

Let us explore the strategies that propelled Blackberry to the enviable, 'most popular, most liked and most-talked-about matatu plying the Rongai Town-Nairobi CBD Route NUMBER 125 in August 2015'
 CLVO 1......Right targeting....
****CLVO .... Customer Lifetime Value Optimizer
This matatu owner must have clearly identified the niche in the matatu market to serve and therein was the basis for the business model and all other strategies. The branding, the pricing, the marketing, sales, employees including the route (distribution or placing) etc.- all are based on the customer you decide to serve.
...And so it came to pass that the Blackberry owner identified the niche- college students and young professionals. “Blackberry is always full of 'teeniez' (Sheng for young people). I would be so uncomfortable riding in a mat full of baby boomers,” says one of the' teeniez' passenger”.
Come to think about it... while the young professionals take off early, the college students would be traveling throughout the day as they go to college at different times depending on when their lessons start and therefore for blackberry, there is no ‘on peak’ or ‘off-peak’ hours !
Over to you Passionate Entrepreneur..... Are you that clear on the niche you are serving? And what are the benefits  of that niche  over the others......
CLVO 2.....Unique branding
Whereas Blackberry is a well-known mobile technology brand, the ‘blackberry’ is a unique name for a matatu.... and the owner completely brands the matatu with the brand colours and themes. By the way... could they be partnership with the real ‘blackberry’?
According to the article writer , “As soon as you look at the matatu, you immediately recognise a unique theme used for its artwork, craftily airbrushed images of a Blackberry mobile phone’s QWERTY keypad and screen icons blend well with the matatu’s predominantly black exterior, itself a reflection of the staple colour of all Blackberry mobile phones.”
Lesson... Brand it and make it unique and obviously identifiable.....but watch out for trademark infringement!  
CLVO 3.....An  all-round  Comfortable and Enjoyable ride......
In tandem with the needs of the  target market--- college students and young professionals , this matatu was fitted with features to match. The writer experienced “‘trendy music played through state-of-the-art multi-media entertainment systems, festival of lights, speakers and screens embellishing the passenger cabin, a conspicuous 42-inch plasma screen in the passenger cabin displays live video feed of the road ahead through CCTV cameras mounted on the matatu’s windscreen.”
Well that is it.......
Now to you Passionate Entrepreneur....What is the ‘trendy music’, ‘festival of lights’ or even a ‘live feed of road ahead’- what  are the features  that make your product or service a ‘must use’?
CLVO 4....Predictable pricing  ....
You know the norm every rush hour----the fare hikes. It gets worse if it rains!  The Blackberry crew  “never” hiked the fare during peak hours  thus endearing  them to many college students and young professionals operating on a tight budget.  But Blackberry can get away with it.... remember they have no ‘offpeak’. 
Can you, Passionate Entrepreneur?
CLVO 5....Excellent customer service....
The Blackberry crew was famed for courteous and professional handling of the young target group especially the female passengers who reckon that they have “never been sexually harassed”- seemingly implying that harassment is the norm in ‘other matatus’!
They also anticipated the niche market need for information and entertainment and as such “The driver uses controls on the dashboard to toggle between real-time, live video feeds of the road ahead and booming music video mixes.”  Furthermore though the music is predominantly secular, it’s not overly raunchy thus acceptable by a wider clientele.  
The crew even books seats for clients!  “Many of our clients call me or my conductor to book seats even before the bus arrives at the stage”, says the proud  Blackberry driver.
Over to you Passionate Entrepreneur..... what can you borrow  from this  crew?
Over to you Passionate Entrepreneur;

  • How do you ensure your customers book your products or services even before you place them on the shelves?
  • What can you learn from this Blackberry Enterprise?

Share your experiences, suggestions or questions in the comments section below. Who knows- We might be the ones to do advance booking of what you sell……..

Whatever you do, make sure it results in less work, more money and positive impact.

Update

 Virginia Mburu
The Work Less, Make More Money Passionate Entrepreneurs Coach

Virginia empowers and motivates Passionate Entrepreneurs to realize their purpose and pursue it. She then assists the entrepreneurs to clarify, prioritise and focus on management and marketing strategies and action plans that will get them to work less, make more money and positively impact within one year.    Download some of her gifts- absolutely free lessons on www.biasharacoach.blogspot.co.ke

Friday, August 5, 2016

My Booming Business Buddy Free Consultation

Would you like to move your business to the next level?


"How dare you settle for less when the world has made it so easy for you to be remarkable?"
- Seth Godin – Speaker and Author
 Good question from Seth Godin......... And Yes you can  have a more remarkable  business by taking advantage of this complimentary... 
 ---yes FREE consultation with the Biashara Coach.

Yes.....You get  a free 20 minutes consultation  session via phone and by the end of the session, 
  • You will be fired up to grow your business 50%, 100%, 200% -whatever you choose. 
  • You will have clarity on what challenges have been limiting your business growth and kept you working for so many hours (missing out on what really matters). 
  • We will come up with an action plan to move your business to the next level. 
  • You will also be on the way to working less while making more money and changing your lifestyle plus the lifestyles of all those who work with or relate with you. 
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To access this free session;

Click on the button below;




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Only limited slots available this month on first come first served basis. 

Who else can benefit from this FREE offer?  Please tag them along.....they will certainly appreciate...... And you will feel good.......

"Things may come to those who wait, but only the things left by those who hustle."Abraham Lincoln, 1809-1865, Sixteenth President of the United States

Have you downloaded the  Booming Business Buddy, yet? 

Generate, Validate and Test your business ideas

What is it that you would rather do, day in day out?

"The place to improve the world is first in one’s own heart and head and hands." Robert M. Pirsig, Writer and Philosopher


And most certainly what heart desires, the head and hands follow......



In this ABSOLUTELY FREE E-Course, 


 “Generate, Validate and Test Your Business Ideas”

I’ll share the various steps you can follow to generate winning business ideas that will set you on an entrepreneurial journey that will get you that lifestyle and business your heart have always desired.

You are most welcome to take this journey and believe that;

Specifically, by the end of this lesson, you will have:

1. Identified the “why” behind the business you want to start (otherwise it will just be another job)
2. Identified the major obstacle what would stop you from building that desired business (and cleared it out of the way)
3. Generated and refined the business idea
4. Developed a Validation and Testing plan for the business idea
5. Developed a start-up plan with minimal capital
6. And much more.

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To access this ABSOLUTELY FREE lesson, click on the button below;




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Feel free to share your questions, suggestions, experiences etc. with us via the same email address or via our facebook page facebook/biasharacoach or twitter @biasharacoach

Who else can benefit from this FREE offer?  Please tag them along.....they will certainly appreciate...... And you will feel good.......

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"Nothing is more difficult, and therefore more precious, than to be able to decide. Take time to deliberate, but when the time for action has arrived, stop thinking and go in." Napoleon

What action are you taking now?

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Get your customers coming back for more, more often

Is your customer basket leaking like a sieve?

Then it’s time to learn something new.......

"I learn something new about the game almost every time I step on the course." -- Ben Hogan, golfer 

And for sure, you are certain to learn something new in this ABSOLUTELY FREE E-course!; “Get your Customers coming back for more”

You would agree with Peter Drucker that “the purpose of a business is to create a customer”. Philip Kotler takes it further when he says that “It is no longer enough to satisfy your customers. You must delight them”

 But,

Would you confidently say that your current customers are delighted? Better still, would your customer say they are delighted with your service? 

Would they refer their family or friends to your business? 

OWW or WOW-- which word would they use to express their feeling regarding your business?
Welcome to  “Get your Customers coming back for more” e-course. This is one of The Passionate Entrepreneurs Academy series of programs which are designed to assist you - the Passionate Entrepreneur engineer the experiences your customers will rave about while you get to work less, make more money and positively impact. 

And it is ABSOLUTELY FREE... ZERO PAYMENT
It does not matter the size of business or number of customers you have. You only need one customer to draft the right customer journey. Keeping in mind that the most effective advertising is the cheapest Word of Mouth(WOM), each Wow experience will spark off a positive buzz around your brand and most certainly attract customers to your business.

Moreover, satisfied customers will most likely buy more of your products - more often.

You are most welcome to take this lesson and believe that;



Specifically, by the end of this lesson, you will:

1. Learned why you need to have your pulse on your customer’s journey
2. Planned the key elements you need to design your customer journey
3. Known what you need to pack as you take this journey and What mementos to collect during the journey
4. Crafted your customers current and desired journey
5. Shared the results with your Stakeholders
6. Prepared plans to execute the desired journey
7. And much more


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To receive this
ABSOLUTELY FREE lesson, click on the button below;



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Feel free to share your questions, suggestions, experiences etc. with us via the same email address or our facebook page facebook/biasharacoach or twitter @biasharacoach........

Who else can benefit from this offer?  Please tag them.....they will certainly appreciate...... And you will feel good.......